How to become a Wildberries seller in Uzbekistan (non-resident)

Ivan Karataev

Managing Partner, BizReg

MBA, ACCA, CPA · ex-KPMG, ex-CFO of NYSE-listed companies · 20+ years in US & Uzbek business

Last updated 2026-10-06 · 10 min read

✓ Facts verified against primary sources (lex.uz, soliq.uz)

Last updated 2026-10-06 · 10 min read · ✓ Facts verified against primary sources (lex.uz, soliq.uz)

↻ Updated: 2026-10-06

You cannot sell on Wildberries in Uzbekistan as a private individual and a foreigner: a seller account is opened only for a business registered in the country. So for a non-resident the path starts not with the marketplace but with setting up a company — and an LLC is the most practical choice. We break it down step by step: which form to choose, how to register on WB Partners, what taxes a seller pays, and what a non-resident director needs.

How to become a Wildberries seller in Uzbekistan?

In short: you need to set up a business in Uzbekistan (an LLC is more practical), open a bank account, register a cabinet on WB Partners, upload documents, add Wildberries to the list of commission agents on the tax services portal, and choose a work scheme. A foreigner cannot sell as a private individual — the platform works only with a registered business. Below we cover each step in detail.

The market is growing fast, which makes entering it worthwhile right now.

E-commerce in Uzbekistan is one of the fastest-growing in Central Asia. Wildberries is scaling its infrastructure in the country, and the number of sellers is rising. For a foreigner this is a window of opportunity: competition among sellers is lower than in mature markets, and entry has become technically simpler — provided the business is set up correctly.

Why does a non-resident need a company, not just an account?

A seller account on WB Partners is opened only for a business entity registered in Uzbekistan — a sole proprietor or a legal entity. A private individual who is a foreigner cannot open one. It is like renting a spot at a market: first you secure the right to trade here, then you lay out your goods.

For a non-resident this means three tasks: set up a business, open a bank account in an Uzbek bank, and prepare documents for the platform. It is easier to solve them correctly at once than to redo everything later.

Which business form should a non-resident choose — sole proprietor or LLC?

For a non-resident seller an LLC is more practical, for two reasons.

The first reason — an LLC needs no residence registration or permit: the company can be set up without moving to the country. The second, crucial for a marketplace, is that import/export operations are allowed only to a legal entity. A seller's goods almost always come from abroad: some from Russia, some from China and other countries. A sole proprietor cannot run such imports — only an LLC can. So even if turnover alone would fit a sole proprietorship at first, imports still tip the choice toward an LLC.

For more on company registration by a foreigner, see our guide on the foreign enterprise in Uzbekistan.

How to register on WB Partners: 6 steps

1. Set up a business in Uzbekistan. Register an LLC, obtain a taxpayer ID and a legal address. For a non-resident this is done remotely via a representative.
2. Open a bank account. Wildberries transfers proceeds to the company's account in an Uzbek bank — you open it using the LLC's documents.
3. Register a cabinet on WB Partners. Go to wildberries.uz → "For business" → "Become a seller", confirm your phone number, create a cabinet.
4. Upload documents. The founder's passport, the LLC registration certificate and bank details. After a check, the cabinet is activated.
5. Add Wildberries as a commission agent. On the my.soliq.uz portal, add the platform to the list of commission agents. A mandatory Uzbek step — without it settlements and reporting will be incorrect.
6. Choose a scheme and start selling. The main scheme for Uzbekistan is FBW: goods go to the WB warehouse, and the marketplace handles storage and delivery.

The first two steps are the registrar's job; the rest you do in your cabinet. That is why it is convenient for a foreigner to outsource company and account setup and focus on the product and sales.

What taxes does a marketplace seller pay in Uzbekistan?

The small-business regime in Uzbekistan is one of the mildest in the region. While turnover is below the VAT threshold, you pay a simple turnover tax rather than complex VAT. For a seller with imported goods there are two caveats, covered below.

The first caveat is imports. A non-resident seller's goods are almost always imported, and the rules for importers changed during 2026: from 1 January to 31 May Law ZRU-1108 obliged every importer to pay VAT and profit tax from the first shipment, and then Presidential Decree UP-100 of 26.05.2026 cancelled that. From 1 June 2026 importing by itself no longer puts you on VAT: a seller of imported goods may stay on turnover tax up to the threshold. The second caveat: 12% import VAT is paid at customs in any case. On turnover tax it cannot be credited and goes into cost of goods; on the general regime it is credited, but VAT on sales and profit tax appear. With large import volumes the general regime is often cheaper; with small batches and a high markup it is simpler to stay on 4%. Worked numbers for both scenarios are in marketplace seller taxes.

On the profit tax relief: turnover-tax payers who first switch to VAT and profit tax from 1 January 2026 are exempt from profit tax for one tax period (except tax on dividends and interest). The relief applies specifically on the move from 4% to the general regime; a company that registers for VAT from day one does not qualify. Detailed breakdowns are in our articles on taxes in Uzbekistan, VAT and corporate profit tax.

Does a non-resident director need a work permit and visa?

Yes. If the company's general director is a non-resident, they will need a work permit and a visa. These are separate procedures handled after the LLC is registered. It is best to plan them right away so the director can legally manage the company, sign documents and open the account. If the director is an Uzbek citizen or a holder of a residence permit, a work permit is not required — that is also a possible structure.

What do we need from you for registration?

No trips and no queues — everything is arranged remotely. From you we need:

• a scan of the founder's passport (and the director's, if they are different people);
• the desired company name and type of activity;
• the category of goods you plan to sell — to account for labeling and platform specifics.

Everything else — registration, the account, documents, the director's work permit and visa — is handled by the registrar.

Can I sell on Uzum and Ozon with the same company?

Yes. A company registered in Uzbekistan works for all marketplaces at once. The mechanism is the same everywhere: a legal entity, a bank account and adding the platform to the list of commission agents on the tax services portal. With the same company you can enter both Uzum Market and Ozon — no need to open a new business per platform. This is convenient if you want to avoid depending on a single platform and sell on several at once.

Common mistakes

Trying to register on WB as a private individual without a company; choosing a sole proprietorship and hitting the ban on importing goods; forgetting to add Wildberries as a commission agent on my.soliq.uz and getting incorrect reporting; overlooking the work permit and visa for a non-resident director; taking tax rates from outdated blogs — VAT rules and the importer rules changed on 1 June 2026; forgetting the 12% import VAT at customs. Verify facts on soliq.uz — or leave registration and the marketplace launch to us.

Frequently asked questions